The online Bachelor’s in Communication features the ability to customize your degree based on your area of interest.
Choose from these areas of interest:
Applied Digital Media
The Applied Digital Media Track focuses on the understanding of media, culture, and society as well as their interrelationships. In the required courses, students explore theories and research dealing with the social and psychological effects of media and learn how to conduct research. In the foundation courses, students take courses in media theory; media skills; and applied areas of media studies, such as advertising and health communication. The track also includes multiple electives to customize the program to students’ specific interests. By focusing on research, theory, and practice, graduates from this track can go on to work in the media industry or user experience firms, with government or international agencies, or continue their education in graduate school.
Community Service & Public Affairs
The Community Service & Public Affairs pathway offers a variety of courses meant to build the skills and experiences needed to practice communication for the common good. This pathway offers the opportunity for students to enhance leadership skills and practice how to handle conflict in real-world situations. Whether you’re interested in working in the public sector or for a private organization that helps fight for social justice, this pathway can set you up to make a difference in your community.
Global & Intercultural Communication
Are you interested in learning about communication from a global level? The Global & Intercultural Communication pathway is perfect for that. Not only will you learn the fundamentals of communication, but you’ll also delve deep into the importance of communication on a global scale and discover how it affects international and intercultural relationships. If you’re interested in travel or working for a global organization, this is the pathway for you.
Health Communication
Communication is of the utmost importance in the healthcare field. This pathway helps students understand how health communications are cultivated, negotiated, and understood across a wide range of communication contexts. This is a great pathway for students who are interested in a career in health and medicine.
Media & Cultural Studies
The media contributes a lot to both how we communicate and how we perceive communications in the modern world. The Media & Cultural Studies pathway examines how a broad range of communication technologies impact our cultural, personal, and professional lives. Whether you’re interested in a career in a media-related field or you want to learn how to be a more critical media consumer, this pathway will help you get there. We’ll examine media from contexts including public relations, advertising, politics and public advocacy, among others.
Professional Communication in the Digital, Virtual World
The Professional Communication track includes leadership, organizational communication, and strategic communication. Students learn about leadership theories and models, including how leadership functions in today’s collaborative digital environment. The organizational component provides students an in-depth understanding of communication in teams, organizational culture and identity, and training and consulting in a diverse global and digital workplace. The strategic communication component addresses trends in public relations, marketing communication, and the functions of social media in professional settings. Exciting and forward-looking electives such as crisis communication, emerging technologies, and managing virtual teams integrate these areas and treat diverse types of media and interaction. Professional communication is directly relevant to a variety of sectors, fields, and occupations, including entrepreneurship and independent consulting, and social media in professional settings.
