A bachelor’s in communication can grant you access to opportunities in advertising, public relations, media, human resources, and other professional areas — in virtually any industry. It’s especially applicable to careers in the journalism/mass communications field.
At the forefront of the curriculum is an emphasis on digital communications. Our world continues to move from print media to new electronic channels. As a student in the communication program, you’ll develop a deep understanding of how these channels work — and how to use them to further your business objectives.
Below are a few possible job titles a graduate of the BA in Communication program might hold.
Marketing Managers dream up, plan, create, and execute on marketing campaigns. They oversee media budgets, overall campaign strategy, and creative services professionals in an effort to create advertisements, publicity, and an overall brand image for organizations both public and private.
Public Relations Specialist act as a liaison between large organizations and the media. They routinely write press releases, field questions from journalists, and pitch story ideas to new outlets. During emergency situations, PR Specialists are often called upon to act as Public Information Officers, ensuring timely and accurate information is distributed to the media and the community.
Copywriters work in marketing or advertising departments at large organizations or pursue agency-based or freelance careers. They write anything and everything an organization might need to connect with customers and staff. Copywriters spend the majority of their time writing professional texts: social media ads, web pages, print ads, and more. They also contribute to creative brainstorming sessions and help their team members write corporate communications, among other tasks.
Editors typically serve as subject-matter experts in a particular field for media outlets. There are health care editors, sports editors, finance editors, and editors-in-chief at most newspapers and media networks. Editors review stories from journalists and correspondents in addition to writing original content of their own. They also chart a course for future themes and stories in their publication.
A bachelor's degree in communications can open the door to a career in many fields, including: