The online graduate certificate in Marketing Analytics is a four-course long option that allows you to specialize in the interpretation of marketing data. Completing this certificate will give you the skills to find a job or expand your career as an analyst in many positions such as marketing intelligence, consumer preference and behavior, social network marketing, digital marketing, and more.
Program at a Glance
Turn a Professional Certificate into a Master’s Degree
If you’re interested in returning to school after some time, a graduate certificate is a great way to get started and immediately access knowledge that can be applied to your everyday life. A certificate also allows you to quickly demonstrate proficiencies to employers while adding value to your resume.
The Leeds School of Business provides the option to begin with a certificate en route to completing the master’s program, further progressing your knowledge of and marketability in the field. All you need to do is apply for your master’s degree before the end of your third class, and you’ll already be well on your way to developing an in-demand toolkit to enhance your career.
The CU Denver Business School is accredited by AACSB International, a global nonprofit association that is committed to providing excellence in education for future business leaders. This accreditation represents the highest standard of achievement for business schools, with less than five percent of the world’s business programs obtaining AACSB accreditation. As an AACSB accredited degree, our online MBA program must meet rigorous academic standards and commit to providing high-quality education through strategic curriculum design and dynamic thought leadership. When you earn your MBA from an AACSB accredited program, you’ll graduate with the confidence that you’ve received the best business education available and the valued credentials that employers are looking for.
Tuition and Fees
Investing in your future is a big decision. However, becoming a fully online student at the University of Colorado is a high-quality and affordable option for learners of all types. Tuition and fees are based largely on the degree program you enroll in.
The tuition amount assessed is determined based on which University of Colorado campus, school, or college is offering your degree program, as well as if it is at the undergrad or graduate level, and finally your resident status. Visit our tuition and financial aid page for more information.
Financial aid and scholarships are available for those who qualify.
The graduate certificate in Business Analytics Methods is a four-course, 12 credit-hour program that allows you to specialize in the interpretation of business data.
Admission requirements and deadlines vary based on the program. Learn more about the admissions process by filling out the form above or contacting an Enrollment Navigator today.
- Online Application
- Statement of Purpose (1-2 pages)
- Transcript showing completion of an undergraduate degree
- Current resume
- One letter of recommendation
APRD 6342 Digital Advertising
Covers both traditional and emerging digital advertising methods, the popular platforms used to execute ads, and the leading analytic tools that can be used to assess advertising performance. Core advertising platforms covered include search, display, social media, native advertising, sponsored content and mobile. This class focuses on best practices and Key Performance Indicators that go with each advertising platform.
MBAX 6330 Market Intelligence Market
Intelligence is a decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers. Students learn how to: define the marketing problem and determine what information is needed to make the decision; acquire trustworthy and relevant data and judge its quality; analyze the data and acquire the necessary knowledge to make certain classic types of marketing decisions.
MSBX 5310 Customer Analytics
Provides a deep understanding of customer centricity and its implications for the firm; state-of-the art methods for calculating customer lifetime value and customer equity; analytical and empirical skills that are needed to judge the appropriateness, performance, and value of different statistical techniques that can be used to address a issue around customer acquisition, development, and retention. Students will use their knowledge of R programming in this course.
APRD 6343 Applications of Advanced Statistical
Techniques in Advertising Building upon prior data acquisition and analysis coursework, students will effectively and flexibly generate advanced statistical models in a digital advertising-specific context. This course will focus on data originating from a variety of digital advertising sources. In addition to technical skill acquisition, students will learn how to interpret results and present them to clients and management. Department consent required.