Coronavirus Update - We’re here for you during this challenging time. If you are being impacted by COVID-19 and have questions about your current CU Online program please call: 303-315-3000.

Marketing analytics professionals working together

Marketing Analytics

Leeds School of Business
Overview

The online graduate certificate in Marketing Analytics is a four-course long option that allows you to specialize in the interpretation of marketing data. Completing this certificate will give you the skills to find a job or expand your career as an analyst in many positions such as marketing intelligence, consumer preference and behavior, social network marketing, digital marketing, and more.

Turn a Professional Certificate into a Master’s Degree

If you’re interested in returning to school after some time, a graduate certificate is a great way to get started and immediately access knowledge that can be applied to your everyday life. A certificate also allows you to quickly demonstrate proficiencies to employers while adding value to your resume.

The Leeds School of Business provides the option to begin with a certificate en route to completing the master’s program, further progressing your knowledge of and marketability in the field. All you need to do is apply for your master’s degree before the end of your third class, and you’ll already be well on your way to developing an in-demand toolkit to enhance your career.


Tuition and Fees

Investing in your future is a big decision. However, becoming a fully online student at the University of Colorado is a high-quality and affordable option for learners of all types. Tuition and fees are based largely on the degree program you enroll in.

The tuition amount assessed is determined based on which University of Colorado campus, school, or college is offering your degree program, as well as if it is at the undergrad or graduate level, and finally your resident status. Visit our tuition and financial aid page for more information.

Financial aid and scholarships are available for those who qualify.

Image
Tuition Icon

Timeline

The graduate certificate in Business Analytics Methods is a four-course, 12 credit-hour program that allows you to specialize in the interpretation of business data.


Admissions

Admission requirements and deadlines vary based on the program. Learn more about the admissions process by filling out the form above or contacting an Enrollment Navigator today.

Admissions Requirements

  1. Online Application
  2. Statement of Purpose (1-2 pages)
  3. Transcript showing completion of an undergraduate degree
  4. Current resume
  5. One letter of recommendation

Required Courses

  • APRD 6342 Digital Advertising
    • Covers both traditional and emerging digital advertising methods, the popular platforms used to execute ads, and the leading analytic tools that can be used to assess advertising performance. Core advertising platforms covered include search, display, social media, native advertising, sponsored content and mobile. This class focuses on best practices and Key Performance Indicators that go with each advertising platform.
       
  • MBAX 6330 Market Intelligence Market
    • ​​​​​​​Intelligence is a decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers. Students learn how to: define the marketing problem and determine what information is needed to make the decision; acquire trustworthy and relevant data and judge its quality; analyze the data and acquire the necessary knowledge to make certain classic types of marketing decisions.
       
  • MSBX 5310 Customer Analytics
    • ​​​​​​​Provides a deep understanding of customer centricity and its implications for the firm; state-of-the art methods for calculating customer lifetime value and customer equity; analytical and empirical skills that are needed to judge the appropriateness, performance, and value of different statistical techniques that can be used to address a issue around customer acquisition, development, and retention. Students will use their knowledge of R programming in this course.
       
  • APRD 6343 Applications of Advanced Statistical
    • ​​​​​​​​​​​​​​Techniques in Advertising Building upon prior data acquisition and analysis coursework, students will effectively and flexibly generate advanced statistical models in a digital advertising-specific context. This course will focus on data originating from a variety of digital advertising sources. In addition to technical skill acquisition, students will learn how to interpret results and present them to clients and management. Department consent required.