Digital is here to stay, and understanding how technology applies to modern concepts in marketing is vital to the success of every business. When you earn your Master of Science in Marketing online through the CU Denver Business School, you’ll learn from award-winning faculty, take industry-relevant courses, and gain unique insight into the complexities of marketing.
The online MS in Marketing program features three future-focused specializations that link marketing management with digital transformations in global services, brand communication, digital analytics, global sustainability, and current consumer behavior. Through collaborative class projects and experiential learning opportunities, you will learn how to analyze and create solutions to critical challenges facing companies today.
Tailor Your MS in Marketing to Your Career Goals with a Specialization in:
- Brand Communication in the Digital Era – The evolving digital landscape has completely changed how companies and consumers connect. But digital techniques that do not incorporate the best marketing practices are doomed to fail. Learn how to combine brand-building strategies with traditional and digital tools.
- Marketing Intelligence and Strategy in the 21st Century – Marketing is a science as much as an art, and robust marketing is not coincidental. Learn how to develop a successful marketing plan based on solid consumer and market insights.
- Marketing and Global Sustainability – As the market evolves, consumers increasingly demand sustainable products and form communities around brands that address this need. Learn how to embrace sustainability and prepare to impact the world.