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Marketing program

Marketing, MS

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Digital is here to stay, and understanding how technology applies to modern concepts in marketing is vital to the success of every business. When you earn your Master of Science in Marketing online through the CU Denver Business School, you’ll learn from award-winning faculty, take industry-relevant courses, and gain unique insight into the complexities of marketing.

The online MS in Marketing program features three future-focused specializations that link marketing management with digital transformations in global services, brand communication, digital analytics, global sustainability, and current consumer behavior. No GMAT required for those who qualify. Please contact an Enrollment Navigator to discuss your eligibility.

Through collaborative class projects and experiential learning opportunities, you will learn how to analyze and create solutions to critical challenges facing companies today.

Tailor Your MS in Marketing to Your Career Goals with a Specialization in: 

  • Brand Communication in the Digital Era – The evolving digital landscape has completely changed how companies and consumers connect. But digital techniques that do not incorporate the best marketing practices are doomed to fail. Learn how to combine brand-building strategies with traditional and digital tools.
  • Marketing Intelligence and Strategy in the 21st Century – Marketing is a science as much as an art, and robust marketing is not coincidental. Learn how to develop a successful marketing plan based on solid consumer and market insights.

  • Marketing and Global Sustainability – As the market evolves, consumers increasingly demand sustainable products and form communities around brands that address this need. Learn how to embrace sustainability and prepare to impact the world.

Program Details

Compared to a traditional MBA program, the in-depth MS Marketing program allows you to hone your marketing skills in topics such as consumer insights, brand building, marketing communication, services transformation, marketing analytics, and marketing strategy. With an applied curriculum taught by industry-experienced faculty, you will learn how to use analytics and software that can track results and drive decision-making. Throughout your degree, you’ll have access to marketing executives at companies such as SendGrid, Under Armour, Ibotta, and Google. You will collaborate with other students who are driven professionals, most of whom have significant experience in marketing.

Learning Outcomes for the MS in Marketing

  • Value 1: Think Strategically Outcome: Understand the elements of marketing strategy and how they can be deployed to develop profitable, ongoing, market-based relationships.

  • Value 2: Analyze Critically Outcome: Analyze both quantitative and qualitative information using the appropriate methods, tools, theories, and/or frameworks to develop innovative solutions for various marketing problems.

  • Value 3: Think Globally Outcome: Develop marketing strategies for global markets that are logically based on a critical assessment of global issues and the impact of culture.

  • Value 4: Communicate Tactically Outcome: Understand and apply the analytical models, frameworks, tools, and theories from communication, branding, and consumer behavior to determine communication tactics that support strategic marketing goals and objectives.

Tuition and Fees

Investing in your future is a big decision. However, becoming a fully online student at the University of Colorado is a high-quality and affordable option for learners of all types. Tuition and fees are based largely on the degree program you enroll in.

The tuition amount assessed is determined based on which University of Colorado campus, school, or college is offering your degree program, as well as if it is at the undergrad or graduate level, and finally your resident status. Visit our tuition and financial aid page for more information.

Financial aid and scholarships are available for those who qualify.

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The marketing curriculum consists of 30 credit hours of core and elective courses, allowing you to complete your degree in as few as 24 months. Online students will take one course every eight weeks, allowing you to focus on one course at a time and build on your knowledge throughout the program.

Electives give you the freedom to explore one of three specializations. No matter your choice, you’ll be exposed to simulations, consulting projects, and guest speakers in your classes.

Marketing core (21 hours)

These classes establish a broad foundation of modern marketing skills.

Course topics include:

  • Marketing dynamics in the 21st century
  • Marketing strategy
  • Marketing challenges at the global frontier
  • Services marketing for traditional and creative industries
  • Consumer intelligence
  • Marketing intelligence and metrics

Marketing electives (9 hours)

We offer three unique specializations to focus your degree. These classes are updated every semester to keep up with current business trends.

Course topics include:

  • Big data and customer relationship management
  • Brand identity and integrated marketing communication
  • Hot topics in digital marketing
  • Marketing sustainability


No GMAT required for those who qualify. Please contact an Enrollment Navigator to discuss your eligibility and have any questions answered. Admission requirements and deadlines vary based on program. In addition, you will have different requirements depending on your degree level, if you are a transfer student, or an international student.

Learn more about the admissions process by filling out the form above or contacting an Enrollment Navigator today.